You see, when the work slows down, most voice actors immediately assume they need more.
- More auditions.
- More marketing.
- More emails.
- More social media.
- More training.
- More leads.
More activity.
And sometimes, more really is the answer.
But here's the problem...
Doing more of the wrong thing doesn't fix what's actually holding your business back.
Think about it.
If plenty of potential clients are discovering you, but they're not responding, finding more people may not be the answer.
If people are interested in your work, but you're not consistently following up and staying in front of them, sending more auditions may not be the answer.
And if your marketing disappears every time you get busy recording, working harder may not be the answer either.
That's why I believe there's a better question to ask.
Instead of asking...
“How do I get more auditions?”
Start asking...
“Where is my VO business losing momentum?”
Because once you know where the momentum is breaking down, you can stop guessing about what to do next.
You can focus on the part of your business that actually needs your attention.
And after more than 20 years of building marketing campaigns, sales systems, funnels, software, and businesses, I began to see something surprisingly simple:
Almost every problem inside a VO business comes back to one of three areas.
You either need to create more of the right opportunities...
Do a better job turning those opportunities into decisions...
Or build systems that allow you to accomplish more without everything depending on you.
Those three areas became the foundation of the methodology I created specifically for building the business behind your voice.
And I call it my AIM™ Methodology.