Email Marketing

Email Marketing: Basic Framework for Conversion

Wanted to put together this basic email marketing framework for you. Use this model when structuring your email marketing and you won’t go wrong. Every email your business sends will fall into one of these three categories: Transactional Email – Emails sent containing information about a transaction or a process such as shipping notifications, purchase…

Email Marketing
Analytics And Data

Analytics And Data

Let’s have a quick conversation about your analytics and data. If your business is running without the full benefit of a well-run data and analytics program there is usually one of two issues: You don’t know what to measure and/or don’t have time or resources to measure it if you did. As a result, you…

Marketing Analytics & Data Science

Optimization And Testing

Let’s take a look at the basics for testing and optimizing your funnels. When a website visitor takes the desired action, it is called a conversion. Common conversions on a web page are: filling out a lead form, adding a product to a shopping cart, or registering for a webinar. Conversion Rate Optimization (CRO) is…

Testing & Conversion Science
Social Media Marketing

Social Media Marketing

Social media is a big part of building your business online today. In this post, I’m going to give you a framework on how to use social media in your marketing… the smart way. Social media marketing is made up of four equally important parts: Social Listening – Monitoring and responding to customer service and…

Social & Community Management
Content Marketing

Content Marketing: The 3 Step Process for Conversion

You hear a lot about content marketing and blog nowadays. Here’s a simple framework I recommend using when setting up your content marketing strategy. For an ice-cold prospect to become a customer they will need to travel through three stages: Awareness – The prospect must first become aware that there is a problem and that…

Content Marketing
Paid Traffic: Customer Acquisition

Paid Traffic: Customer Acquisition

Let’s look at the basics of acquiring a customer from cold traffic. For an ice-cold prospect to become a customer they will need to travel through three stages: Awareness – the prospect must first become aware that there is a problem and that YOU or your organization have a solution for it. Evaluation – Those…

Paid Traffic & Customer Acquisition