Abraham Lincoln’s Method To Building An Online Business

“Give me six hours to chop down a tree, and I will spend the first four sharpening the ax. – Abraham Lincoln”

I think of this quote every time I start a project. 

It’s all about preparing and making sure your ax is sharp. For building an online business, it all begins with the market first. So, you must do your research upfront.

Without doing the market research first, you can expect high ad costs, low conversion rates, insufficient sales numbers, low AOV numbers (average order value), and overall a lot of time and money wasted.

Now, on the other hand, when you do the research correctly and create your content in a very strategic way (something I call “digital fuel”)...

It’s like throwing
bloody meat to the
hungry lions. 

Your market immediately starts buying your products and services.

Quick story on this:

In the early-2000s, I team up with one of my clients. 

He’s one of the best markers around, in my opinion. He brought this idea to me and asked If I’d like to partner with him on it. I would build out the entire sales and marketing system; he would create the strategy and be the company’s face.

I was in!

When he explained his strategy to me and what he wanted to do, I built a straightforward system to accomplish our goals. He knew the market; he had spent years sharping his saw. I was learning and soaking up everything he was teaching me.

The system I built was basic.

It consisted of:

An optin page, a short thank you page, and an offer page. People would optin to get the phone information for our nightly teleseminar.  Our call would run for about 30 minutes, and on it, my partner would explain the entire program.

Again the system
was simple. 

Over the next twelve months, we generated well over seven-figures. 

I share this with you because of the importance of understanding your market and creating strategic content for them. Again, it’s not about the ‘system.’ It’s all about messaging to the market and creating strategic content that quickly moves them into action.

You’ll hear all about how to do this in this month’s issue of my CK Insider Newsletter

Here’s the link:

-Chris Koehl

Chris Koehl | Digital Marketing Specialist


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