The great automated marketing myth.
There’s a giant myth about automated marketing that’s been around for the last few years. It’s this idea that all you need to have is an automated marketing system, and your business will be ultra-successful.
I’m qualified to say this because I design and create marketing automation systems. I’ve been building them for close to 18 years now. During this time I’ve worked with close to 100 businesses, either consulting, designing, or building out complete sales and marketing automation systems for them.
I’m not saying marketing automation doesn’t work.
works great when
See, marketing automation simply speeds things up and allows you to leverage your time. If your business is not already consistently driving in new prospects, marketing automation will not do that much.
If, on the other hand, you’re driving in new prospects and then converting those prospects into recent sales. Then you’d like to automate an existing process that’s working; marketing automation is for you.
So if you think you need a 20 step sales funnel sequence with a complex automation system and a fancy CRM, let me save you some time, money, and a bunch of frustration. What I recommend for all new clients is very simple.
I love simple!
First must focus on getting the right type of people from our market into our world—the mechanics of this are pretty simple and straightforward.
Design your website to start building our list of people you can help the most. This is done in a very strategic way by creating content our market can’t ignore.
It’s what I cover in the January newsletter.
I call this type of
It’s what powers up an endless supply of attention, engagement, and conversions for you.
Once you’ve dialed in the process, then it’s time for the marketing automation.
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