If you run ads on Facebook.
This is for you.
Are your ads getting rejected on Facebook?
If you happened to be running ads on Facebook, then you know how much of a pain in the arse it can be when they reject them.
Heck, there are
marketers getting their entire
And most of the time, there’s no rhyme or reason for it (at least that I can see).
It’s like the person reviewing the ad doesn't fully read it and shuts it down.
If you’d like to mitigate this from happening, here’s a simple strategy for you to test.
Most marketers are running ads directly to their sales funnel, or some type of offer page directly. What I recommend you test is running your ads to a ‘strategic’ piece of content first. Then design that piece of content to fall within Facebook’s guidelines.
The key here is
designing your content
to do a few things:
- Be Facebook compliant.
- Move the buyer’s awareness level from ‘unaware’ to ‘problem aware’, then to ‘solution aware’.
- Set your CTA (call to action) and drive them to your offer.
Doing it this way will get your ads approved quickly, while at the same time creating a higher quality lead, and customer. This is because they’ll read the content first, glen insight as to why your solution is valuable, and click over to your offer.
Of course, you’ll want to test this and a lot will depend on your copy.
The thing is…
When you’re talking about a problem your market is facing right now, they tend to perk up when they see there’s a possible solution for them.
This is the kind of content
I show you how to create in my
CK Content Method program.
Go here to get the details: https://cf.chriskoehl.com/ck-content-method