Do This To Make More Sales And Reduce Refunds

One thing I see a lot of in online marketing is hype.

BIG promises and claims, yet most of this type of marketing is pure junk. It’s not converting, and it costs the business owner a lot of money in wasted advertising.

Not to mention any sales they do make, a large percentage get clawed back due to refunds.

A lot of this can be avoided by merely designing your marketing to…

Get the right people into
your world and repel the
wrong people away.


Before I decide to take on a client’s project, I do a campaign evaluation. The price for this varies, depending on the project’s size. Here I go over all the client’s marketing for their project. I look at all their ads, emails, sales letters, funnels, etc. I then look at the sales data to get a better idea of what’s really going on.

Doing this allows me
to give a proper diagnose of
their marketing issues. 

Once I see where the holes in the bucket are at, I can then prescribe the solution. One of the first tasks is to use one specific sales trigger to bring all the sales copy to life. It transforms all the big claims and promises into reality.

Thus removing all the hype and creating intrigue for the reader, and…

Ultimately making
more sales for
my client.

Again, there are ten sales triggers I’ve discovered that can dramatically improve all your marketing efforts. 

I created a rapid audio training (right around 34 minutes) going over each of them; it’s called Sales Triggers.

Here's the link:

-Chris Koehl

Chris Koehl | Digital Marketing Specialist


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