What True Crime Detectives & Smart Marketers Have In Common

I love true crime shows.

I’m not into the violence or the blood and guts stuff. 

What I’m interested in is finding out who did it. 

Maybe it’s the troubleshooter in me?

I like to watch how the detectives work and solve the case. How they look at the evidence, match up clues, and retrace things people said and did.  

It got me thinking about how similar one of the sales triggers I use in marketing is precisely…

What these true crime detectives use for solving cases.

Some of these true crime stories have good detectives who pay attention to every little detail on the scene. Simultaneously, some detectives are entirely clueless about the scene or any potential evidence at all.

When selling your products or services online, realize people are smart.

I would highly recommend thinking like an intelligent detective.

I love this quote from David Ogilvy because it says it all:

“The consumer isn't a moron. She is your wife.”

― David Ogilvy, Confessions of an Advertising Man


Respecting and genuinely caring for your market is critical, in my opinion, to have a long-lasting business relationship.

If you’d like to spice up your sales and think like a smart detective, then my new sales triggers training program can help you do this.

Here’s the link:

-Chris Koehl

Chris Koehl | Digital Marketing Specialist


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